Willow Allen | models | Our Talent

Willow Allen is a Canadian fashion model, digital creator, and proud Inuvialuit woman from Inuvik, Northwest Territories. 

Recognized for her authentic voice and vibrant presence both online and on the runway, Willow connects with an audience of over 800,000 followers on TikTok and 250,000 on Instagram, where she shares educational content about life in the Canadian Arctic and celebrates her Inuit heritage.

Discovered while studying social work at MacEwan University, Willow quickly became one of Canada's most exciting rising talents in the fashion industry. She has worked with global brands such as Canada Goose, Christian Louboutin, Elle Canada, New Balance, SONY, Levi’s, Prada. Her modelling career has taken her to major markets including Singapore and New York, while her media influence has seen her featured in prestigious outlets like Vogue (November 2023) and included in TikTok’s accelerator program for indigenous creators. Over on her social media she has worked with Phillips, Garnier, and Joe Fresh.

Willow’s background includes time at Briercrest Christian Academy and College, and her ongoing commitment to education and community- especially indigenous youth - remains central to her story. As a model, content creator, mother, and advocate, Willow Allen is a dynamic collaborator whose work foregrounds diversity, cultural pride, and thoughtful engagement with audiences around the world.