Jerome and Jacques - the creators of Lupin in London
Lupin in London is a viral sensation who have carved out a distinct niche online, through redefining modern pet culture, with the help of their two cats, Lupin and Rajah.
The journey began when Jerome lost his job and the couple adopted Lupin, a hypoallergenic Russian Blue. What started as a healing outlet, they began training Lupin to walk outdoors, which quickly went viral. Their breakout video, “No Dogs Allowed, No Problem,” captured hearts and challenged stereotypes about cats. As their joyful, outdoor adventures gained traction, so did their fan base. Soon after, Rajah, a spirited Bengal, joined the family, bringing new energy and deepening their bond.
Jerome’s appearance on Jeremy Vine helped amplify their mission: showing how pets can be powerful partners in healing and connection. A viral video of both cats walking through the London Underground and curling up on the Tube cemented their global appeal.
Following another job loss, Jerome and Jacques went all in, growing Lupin in London into a full-time endeavor. They secured major brand partnerships with Whiskas and Calm, and fans began sharing how their content brought comfort and relief during difficult times. For many, Jerome and Jacques aren’t just content creators, they’re mental health advocates and cat walking pioneers.
Now with over 100K followers, Lupin in London is a symbol of something bigger. It’s a platform for queer joy, alternative family, self-reinvention, and emotional connection.
