James Middleton is an English entrepreneur and mental health campaigner. As an Ambassador for Pets As Therapy, he is an outspoken advocate for pet therapy and regularly volunteers at hospitals, schools and nursing homes. He is an avid dog lover and has 5 dogs of his own – 2 of which are registered therapy dogs. He has a strong passion for sports and adventure and has competed in the world’s toughest races. He participated in Race Across America, competed in the ski mountaineering race “Patrouille des Glaciers” and has climbed Mount Blanc and Matterhorn. James has launched three successful businesses including Boomf which is a highly popular personalised greeting card company. His passion for business, the countryside and love of extreme sports make him a true British gentleman.
James is also an ambassador of the Kennel Club and will be presented the winner at Crufts in 2020.