Born and raised in the North East with a dream of pursuing his creative career in the big city, Luke made his move to London in 2016. He worked in the hospitality industry from a very young age due to a love of food and was lucky enough to be part of many restaurant openings across the UK. Shortly after, he had a lightbulb moment and sought about creating a hub where he could share his passions for food, fashion and lifestyle. Launching his YouTube channel in 2017, Luke has since gained over 3 million views sharing his recipes and lifestyle vlogs.
Luke has built a name for himself within the men's fashion and lifestyle world and is seen as a style expert and content creator. He covers everything from travel, DIY home updates, fashion and grooming as well as vlogs and easy recipes. He has worked with global brands such as Nespresso, LG, Smeg, Peugeot, American Express, LAD Bible and is currently one of the faces of Schwarzkopf & got2b for 2021.