Ellie is using her platforms to take beauty to the next level by creating fun and creative looks to share with her ever growing social following . Her editorial makeup inspires other artists to explore colour and texture to convey your personality and emotions. Her YouTube is a great example of this with her following reaching 100k within a matter of a few months. Ellie is all about self love and encourages her followers to be whoever they want to be by embracing their imperfections and staying true to themselves no matter what. As a result Ellie works with brands she knows and loves and has partnered with Beauty Bay, Revolution, Marc Jacobs, and Mac.