Felicity Hayward is a British curve model, social media influencer and activist. Felicity has quickly become one of the most recognised curve models and she is renowned for breaking barriers in the beauty and fashion industry with not only her stellar looks but her fearless personality. Felicity was first scouted dancing to Diana Ross in an East London pub by fashion photographer Miles Aldridge while impersonating the late great Anna Nicole Smith. She was an early pioneer of the plus-size industry in the UK and became a trailblazer in pushing for change within in the industry through her ground-breaking collaborations with a multitude of world-renowned fashion brands. With an I-D cover under her belt, a MAC Cosmetics campaign, face to Loreal and Katy Perry’s INDI fragrance to name a few even when "curve" wasn't popular, she has used these editorials to gain momentum on her social platforms to promote body confidence and self-love. She has also worked with some of the most credible fashion photographers in the world, including Patrick Demarchelier, Ellen Von Unwerth and Rankin.
Felicity was one of the first models to show stretch marks, cellulite and scars in global campaigns with brands such as Missguided and The Body Shop, which were inspired by her digital campaign and body positivity movement #selflovebringsbeauty. Felicity’s movement promotes self-love, diversity, confidence and acceptance in the fashion industry for everyone. When asked why she created the brand, Felicity says she “wanted to create something for everyone, to view beauty from your perspective, not the media’s view on body image and worth”.
This year Felicity was one of the hosts on Channel 4's Naked Beach in which she helped the nation work on their body image and mindset and promoted the fact she believes “the perfect body does not exist as there are no two humans on this planet that are the same, so you have to aspire to be the best version of yourself, not someone else”.